Sudarshan Media vs Angi for bathroom remodelers
What Angi's own terms say about its leads, next to ads in your company name and an AI assistant that calls consenting leads and books consults.
Side by side
| Feature | Sudarshan Media | Angi |
|---|---|---|
| Who else gets the lead | Ads run in your company name. We work with one remodeler per metro area, and leads are never shared with other remodelers. | Angi limits how many pros a homeowner sees, but a lead is frequently sent to several other pros. |
| Who owns the brand relationship | The homeowner responds to an ad in your company name. The AI assistant says up front that it is calling for your company. | Homeowners send their request to Angi. Reviews posted on Angi belong to Angi, and you have no right to reuse them. |
| Speed to lead | An AI assistant calls new leads who agreed to calls within about a minute, during calling hours (9 am to 8 pm, homeowner's time). Your team calls the rest. | Angi recommends contacting every lead as quickly as possible. You can switch on an automated message to new leads within five minutes, which is off by default. |
| Booking the consult | The AI qualifies the project, budget and timeline, then books the in-home design consult on your calendar. Reminders go out by text to homeowners who agreed to texts. | If a homeowner shares times they are free, Angi Assistant texts you to confirm a call time, and you make the call. |
| Pricing model | Covered on the call. | You pay for the leads you receive, even if you do not win the job. You can pay per lead, buy a bundle or subscribe. |
The verdict
Angi can make sense when your company is new and has few reviews of its own, or when someone on your team can reach every lead fast. Keep the trade-offs in mind: a lead is frequently sent to several other pros, and you pay for it even if you do not win the job. If you want leads that are yours alone, from ads in your company name, and an AI assistant that calls new leads who agreed to calls within about a minute during calling hours and books the consult, an owned system is the better fit. You can run both and compare the cost per signed job.
Angi connects contractors with homeowners who want home improvement work done, and contractors pay for the leads. That model has real upsides. It also has costs worth knowing before you sign up.
What you are buying with Angi
Angi’s Pro Terms describe the deal. A homeowner sends Angi a service request. Angi then sends you the homeowner’s details, sends the homeowner yours, or connects you another way. Each of those is a lead.
- You pay for leads, not jobs. You pay for the leads you receive, even if you do not win the job. You can pay per lead, buy a bundle of leads or take a subscription.
- Leads are often shared. Angi limits how many pros a homeowner sees, but a lead is frequently sent to several other pros.
- Subscriptions renew. A subscription is a fixed-term commitment that renews automatically, and Angi can raise the fee by up to 10% for the next term. Your contract may include an early termination fee, and fees you paid are not refunded if the agreement ends.
- Credits are narrow. Angi may credit a lead with invalid contact details, the wrong location, the wrong service, a duplicate charge or a charge while your leads were paused. It does not credit a lead because the homeowner hired another pro before you reached them, or was gathering several quotes. Annual subscriptions get no lead credits.
- No guarantees. Angi does not guarantee how many leads you will receive or how many jobs you will win.
When Angi can make sense
- You are a new company. No reviews, no ads and no website traffic yet. Angi says millions of homeowners a month visit its platform to explore home improvement services.
- You can reach leads fast. Angi recommends contacting every lead as quickly as possible. If someone in your office picks up every new lead right away, sharing a lead with other pros hurts less.
Where the pay-per-lead model costs you
When a lead goes to several pros, the first good conversation has a head start. Angi itself notes that some homeowners are comparing multiple pros when they send a request. If you are on a job site when the lead comes in, someone else may reach the homeowner first, and that lead is still yours to pay for.
Angi’s tools help with the first reply. You can switch on an automated message that goes to new leads within five minutes, though it is off by default. When a homeowner shares times they are free, Angi Assistant texts you to confirm a call time and reminds you both before the call. The call itself is still yours to make.
Reviews are the other cost. Reviews posted on Angi belong to Angi, and you have no right to reuse them, even the ones about your own business.
What an owned system changes
Sudarshan Media runs Facebook, Instagram and Google ads in your company name, with lead forms that qualify homeowners on project, budget and timeline. We work with one remodeler per metro area, and leads are never shared with other remodelers.
When a homeowner agrees to calls on the form, an AI assistant calls them within about a minute during calling hours, 9 am to 8 pm in their time zone. Late-night leads are called when calling hours open. The AI says up front that it is an AI assistant calling for your company. It qualifies the project and books the in-home design consult on your calendar. Calls are recorded and transcribed. Homeowners who do not agree to calls get no AI call, and your own team calls them instead.
Homeowners who agree to texts get appointment reminders and project updates by text, and a dashboard shows every lead and appointment.
The trade-off is setup. New ads need some data before they settle, and we do not guarantee results. Pricing is covered on the call. We are taking our first clients for a January 2027 pilot.
How to decide
Pull your last three months of Angi leads and answer four questions:
- How many did you reach on the first call?
- How many turned into a booked consult?
- How many turned into a signed job?
- What did you pay in total, divided by signed jobs?
If that last number works and you can keep calling fast, Angi can stay in the mix. If it does not, or you are tired of racing other pros for the same homeowner, it is time to own your leads.
Every statement about Angi on this page links to a page Angi publishes: its Pro Terms (version 1.5, effective October 6, 2026) or its help center for pros. We checked them on October 28, 2026. Angi can update its terms and fees with notice, so read the current versions before you decide.
Angi is a trademark of its owner. Sudarshan Media is not affiliated with Angi.